About Where Wealth Wants To Go

Where Wealth Wants To Go tracks the cultures and currents of the Great Wealth Transfer.

This is where I'll be sharing what I'm learning — the people, practices, experiments and provocations I'm encountering across the three currents of the Great Wealth Transfer: liberating wealth, holding it differently, and discerning where it needs to go.

About Me

I'm Cassie Robinson. I've spent nearly a decade working across philanthropy, private wealth, and systems change. We're living through converging ecological, social, and democratic crises — and an unprecedented transfer of private wealth. I'm interested in what happens when those two facts meet: what would it take for concentrated wealth to become a genuinely transformative force?


My early work focused on helping philanthropic institutions move more resources into seeding, protecting and growing the alternative futures that we need — the communities, economic models, and governance experiments that point beyond today’s dominant systems. Over time, my attention moved further upstream, toward the structures that create and protect excess wealth in the first place.


In 2022, in one of my institutional roles, I set up and then led a programme of work called Reimagining Wealth, Funding and Investment. The programme seeded a number of initiatives:

The Next Frontiers conference ran for three years, bringing together investors, philanthropists, institutional finance and private wealth holders. The gathering explored the crucial roles different types of capital might need to play at this moment in history — and worked to reveal and connect a nascent field of practice asking: what will it take to shift the direction of wealth, in this Great Wealth Transfer, so that it serves regenerative and reparative futures?

*(Materials and content from the conference is shared below and is rich learning for those just entering the field).

The Wealth Hackers Initiative, where I'm a founding member, is an emerging network of individuals and organisations who are disrupting traditional wealth management practices to accelerate the flow of resources towards a more equitable and resilient future.

The Transforming Wealth Lab grew out of a two-year learning cycle that began in 2022, during which core funding went to a range of partners — Patriotic Millionaires, Good Ancestor Movement, Impact Investing Institute, Tax Justice UK — alongside project funding for initiatives like the Extreme Wealth Line and the Progressive Landowner Network. With the Lab, the work moved from supporting individual actors in the field to articulating an integrated design for how wealth systems need to change, organised around five core functions — building communities of practice, hacking wealth through disruptive innovation, rewiring policy and regulation, shifting wealth narratives and public attitudes, and transforming wealth holders themselves.

In 2022 I also began working with a Next Gen wealth holder asking genuine questions about how wealth can become a restorative force — what it means to steward and redistribute significant resources in a time of systemic crisis. This opened a more intimate window into the world of private wealth and wealth management. Together, our first phase of learning included commissioning New Constellations to design a ‘Mycellium Fund’, investing in Dark Matter Lab's many-to-many governance experiments, and working with Gesturing Towards Decolonial Futures to create a series of outputs on Unsettling Wealth — Renewing Relations.

I now work alongside several wealth holders and family offices, while building the Wealth Design Studio.

*Next Frontiers content material is below: